Sparrow & Seed is a feed brand dedicated to providing high-quality ingredients while celebrating the beauty of birds through striking, illustrative packaging design and contemporary brand identity, primarily targeting a young-adult audience of bird lovers.
This set of three birdseed blends attracts a variety of species — songbirds, bluebirds, and cardinals. Designed with illustrations that mimic traditional woodblock carvings, the packaging embodies the rugged charm of the outdoors.
This set of three birdseed blends attracts a variety of species — songbirds, bluebirds, and cardinals. Designed with illustrations that mimic traditional woodblock carvings, the packaging embodies the rugged charm of the outdoors.
AWARDS & RECOGNITION
SILVER Medal Winner | Graphis New Talent 2024
Winner, Branding | Creative Quarterly 75, 2024
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/eb9b354f-7e47-42c3-8ec0-bcbc857146df_rw_3840.jpg?h=0b64f84d9bbf3ab641cee524ce473784)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/1e5680ea-2dee-4a25-aa73-0491d0e3727c_rw_1920.png?h=349ee27cc115cf8dff6e7767020bcb66)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/9b875c61-dd04-4123-9996-53af7cb1d668_rw_1920.jpg?h=7b820e42ad1e8f6db3155212f5af10bf)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/42be1ab6-8755-4c96-b20d-9d42e67be8fc_rw_1920.png?h=28497598365f5207373423f95af14694)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/d8265f95-6e5a-4bab-88f6-487823cb51a1_rw_1920.jpg?h=fd7a5e0753e7454238e067d7f264a719)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/3b0424c5-3b92-4e67-a5da-6b20ebd2fddd_rw_3840.jpg?h=dcf2a11466b4b3660d94ce8849506bca)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/12f22db0-69db-4122-a8ca-1b8c35372b5d_rw_1920.png?h=b9186d8cb60f4560408f8a6e1b58e12e)
![](https://cdn.myportfolio.com/ae671a01-591c-4fc7-8bb7-266cbe6382af/dc7b32cc-0d9c-407c-bfba-40d2a597905d_rw_1920.jpg?h=0f5635e3bd39a2f6787bd3409bbcecbd)
Take a glimpse into the illustration process: