Sparrow & Seed is a feed brand dedicated to providing high-quality ingredients while celebrating the beauty of birds through striking, illustrative packaging design and contemporary brand identity, primarily targeting a young-adult audience of bird lovers.

This set of three birdseed blends attracts a variety of species — songbirds, bluebirds, and cardinals. Designed with illustrations that mimic traditional woodblock carvings, the packaging embodies the rugged charm of the outdoors.
AWARDS & RECOGNITION
SILVER Medal Winner | Graphis New Talent 2024
Take a glimpse into the illustration process:

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