I extensively researched the history of the island of Chios, Mastic trees and resin production, and the distilling process of Mastiha (mastic liqueur) to create Aeithalís, a brand committed to embodying the culture and charm of Chios and its signature liqueur. Aeithalís is the Greek word for "Evergreen" relating to both the evergreen Mastic tree and the undying continuation of the cultural tradition of distilling Mastiha into a delectable liqueur.
Featured in TCU's 2024 Kick A** Show
All illustration, copywriting, and product photography are my own.
Images of Chios, Greece were taken from various online sources.
RESEARCH AND CONCEPTING
To emphasize the unique, aromatic flavor profile of Mastiha and celebrate its origin culture, I designed a detailed hand illustration of the Mastic tree and the Chios coastline housed in a traditional arch for the front label. The patterns following the curve of the label are inspired by ancient etchings on the walls of the Pyrgi villages (image below) where artisans harvest the mastic resin. The logo combines more traditional motifs seen in the villages with the iconic teardrop shape the mastic resin forms when it drips from the tree and solidifies. Within the logo, the teardrops coalesce into a flower symbol, connecting the geometric style back to its natural roots.